Digital Marketing Specialist

*Company Description * Shristi Garments is a trusted manufacturing partner specializing in high-quality custom garments made from premium fabrics such as Bamboo, Supima, Organic Cotton, and Suvin. Based in Kerala, the company combines strong production capabilities with expertise in sustainable materials to support apparel brands of various sizes. Shristi Garments focuses on delivering collections that offer superior comfort, durability, and refined finishes. The team supports brands whether they are scaling existing lines or developing new styles, with reliable production, export compliance, and collaborative project management. Applicants can expect to join a company committed to quality, sustainability, and long-term partnerships with global and regional brands.

*Role Description * The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital campaigns to promote Shristi Garments’ services and capabilities. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring engagement, and collaborating with internal teams to align messaging with brand strategy. The role also involves tracking performance through web analytics tools, optimizing online marketing initiatives, and supporting lead generation and brand awareness efforts across digital platforms. This is a full-time, on-site role based in Palghat, requiring close coordination with production, sales, and leadership teams to ensure consistent and effective communication of the brand story.

*Qualifications *

• Candidates should possess strong Social Media Marketing and Online Marketing skills for campaign planning, content creation, and community engagement.
• Candidates should possess solid Digital Marketing and Web Analytics skills for performance measurement, reporting, and optimization of digital channels.
• Candidates should possess excellent Communication skills, both written and verbal, for clear messaging, cross-functional collaboration, and stakeholder management.
• Relevant experience in apparel, textiles, manufacturing, or B2B marketing is beneficial.
• Familiarity with SEO, SEM, email marketing tools, and basic design or creative tools (e.g., Canva, Adobe Suite) is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Palghat, manage multiple projects, and use data to inform decision-making.